Many business owners feel intimidated when starting out with video. The good news is that there are many ways to incorporate video into your marketing strategy whether you are a beginner or an expert in this field. Let’s get started!
Social Media: Video can be cut into shorter clips and promoted using a content calendar on both Facebook and Instagram. This strategy promotes re-purposing content from longer videos. You can even start with a longer, one or two-minute video and cut this into multiple 15 second clips and drip this content on Facebook and Instagram with a call to action.
Advertising: Another use for video content is through ads. As mentioned in the last section, shorter video clips can be extracted from longer videos and used on ads. Another way to use video with ads is through a sales funnel. When someone clicks on your ad, they will be directed to a landing page with a short video. This video should directly speak to your audience and resonate with their pain points and goals.
YouTube: YouTube is an excellent way to grow a community on another platform. YouTube videos should be engaging, interactive, and created with your target audience in mind.
All videos should be planned ahead of time with adequate topic research. Thumbnails are critical for attracting attention, and all videos should have a promotion strategy in place with Facebook, Instagram, Twitter, and other content curation sites.
Your Website: All modern websites should include video in some capacity. When done right, video increases time spent on a website. This is the first thing someone sees when they encounter your brand. Video is rich media and can increase the time someone spends on your site and reduce bounce rates.
We hope these concepts were helpful for you. If you have any questions please don’t hesitate to reach out at firstname.lastname@example.org.