Congratulations – you’ve made the decision to start a video production company! Now you just need to name your company – no big deal! Welcome to the complete guide to video production company names.
Really, though, naming your production company is a big deal but isn’t at the same time. It is important to create a business name that accurately reflects what you are trying to convey, but at the end of the day, your work and how you do business will speak for itself.
My goal is to make your journey to starting a production company as painless as possible, so I’ve created this guide to choosing your video production company name!
Video production company names: why is it so important?
I mentioned in the previous section why selecting the right name for your production company is and is not important. When I say it is partly unimportant, I mean don’t stress over this part too much. If you are anything like me, you may have spent countless hours trying to figure out your production company name. Trust me, I’ve spent way too much time on this process in the past and have even stressed out over it! I don’t think that is the right way to go about it and definitely want to save you some stress in the process.
Alternatively, selecting a name for your production company is important because this is ultimately how your company will be portrayed to the public. It is important to consider how people may perceive your video production company as well as the potential good or bad connotations that could go with the name that you have selected.
Another tip that I have for you when it comes to production company names or film company names is to give yourself plenty of time. In my previous example I mentioned that I’ve spent hours stressing over coming up with the right name for my production company. If you give yourself plenty of time to do this it will help to reduce a significant amount of stress for you in the long run.
It’s all about the brand
When it comes to coming up with the right name for your video production company, it is so important to think about your brand. I mentioned previously that you should consider how your business name may come across to other people. It is just as important to think about the entire brand of your business when you choose a name.
Consider the following questions:
- What images does your business name evoke?
- What will your logo look like?
- What imagery will go with your brand?
- What shapes, colors and designs will go with your brand?
- When people say your business name, what do you want to come behind?
- What kind of legacy do you want your business and brand to leave behind?
Each of these questions is critical when establishing your business name because this is such a huge aspect of your brand. If you want to learn more about how to build an effective brand, check out this article written by Shopify.
What to avoid when brainstorming video production company names
We’ve reviewed a few key best practices when it comes to branding and I also want to take some time to review what to avoid when brainstorming film company names. Some resources on the internet may suggest doing a competitive analysis when it comes to naming your video production company. I’m usually all for a good competitive analysis, don’t get me wrong – but when you are in the initial brainstorming process, the last thing that you want to do is to limit your creativity with bias. For this reason, I would strongly recommend avoiding competitive analysis prior to the brainstorm stage. This will help to encourage you to create as many names as you can without limiting yourself. If you look at competitor names beforehand, you will have these in mind when brainstorming and this can severely limit your creativity.
Instead, wait to do the competitor research until after you’ve completed the brainstorm stage and selected the final group of business names that have made the cut.
Let’s brainstorm some video production company names!
Ok, now onto the fun part of brainstorming some film company names. Be sure to set aside around two hours to fully brainstorm as many names as you possibly can. Do not limit yourself – be sure to write down anything and everything that comes to mind. What may seem like an ordinary name in your head may actually be the next big film empire.
Here are a couple of methods to aid you in your video production company name brainstorming process. I spent a few hours looking for better ways to brainstorm business names when I was starting out, so I hope that these tips help you!
The first thing to consider when brainstorming film company names seems pretty simple, but it isn’t always obvious! Consider incorporating your name into your business name somehow. If my last name weren’t so difficult to pronounce, I’d definitely go this route. This way you are building a brand based on what you bring to the table while also building your personal brand.
The next method is to incorporate an acronym into your business name. For example, you may want to create a business name using your initials. You could also put a few words together and instead of using those exact words for your business name, use an acronym. I’ve also thought about using this method because acronym-based business names typically come across pretty strong.
The next idea for creating your business name is to create a name that is based on two or more words. For example, if you really like the words “pink flower,” you could turn this into something like pinflo, inkflower, or pinker. While this isn’t the best or most realistic example, I hope you see what I mean! You can create a really unique and memorable business name this way.
Another idea is to craft your business name based on your location.This is a great idea if you know that you will be based in one location for a long amount of time. Another reason why this might be a good idea is because business names that are based on a location seem to provide a sense of pride for those working with your company in that particular location. This also helps to further establish yourself as a thought leader within the area that you live.
One reason why naming your business after a location might not be a good idea is if you plan to move sometime in the future. Even if you don’t plan to move it is important to consider whether or not you want to include a location in your business name because if you do this you will always be associated with a particular location. I actually named my business after the city that I live in and it definitely has its pros and cons.
Another idea for brainstorming video production company business names has to do with themes. Themes are interesting because this can help to conjure certain imagery when people think about your business. One example of when a theme might be appropriate for your business name is if you live by the coast. If you live on the coast, then you have the ability to really incorporate different nautical themes within your business name, such as the beach, ships, and really anything to do with the sea. One drawback for using themes when it comes to your business name is that sometimes it might not come across as professional and ultimately could limit how your business is seen in the eyes of others. For example, if you have a business that is called Coastal Creations Film Company, people might assume that you only do beach weddings or that you only work on the coast. This is kind of the same situation if you were to name your business after a city.
Something else to consider when you are brainstorming video production company names is to consider your why or your purpose for creating this business.
Ask yourself the following questions:
- Why am I creating a video production company?
- Who am I helping with my videos?
- What value am I actually providing with my videos?
- What impact am I making with my videos?
- Why does the world need another video production company?
- How am I different from other video production companies that already exist?
Okay, so you get the picture. The point here is to really understand your why or your purpose and once you do that you might have an easier time when it comes to brainstorming video production names. I recommend answering the questions that are listed above and then sort through the resulting words and responses to potentially incorporate into a business name .
Something else to consider when brainstorming video production company names is your industry or niche. If you know in advance that you will only be serving certain industries or niches then you might want to name your company after something within the industry or Niche in which you are working. For example, if your video production company specifically serves the law industry, then you might want to incorporate law into your business name. You could use something like fun law videos ( okay probably not the best example – pretty lame, I know).
Outside of your industry or niche, something else that you might want to consider when brainstorming video production business names would be the target audience that you would like to work with in your business. Most Industries have some sort of jargon so it might be helpful to consider this when naming your business. For example, if you create videos for the outdoors industry think about the different outdoor terms / jargon that you could incorporate into your business name
The reason why incorporating industry jargon into your video production business name is a good idea is because this will ultimately help to attract a target audience that you want to work with. If you incorporate something that has to do with the outdoors industry into your business name, then this will likely attract a lot more outdoors companies than it would law firms, for example.
The next method that I have for you when it comes to brainstorming video production business names is to use a mind map. A mind map is the process of taking one concept and then brainstorming sub concepts for that concept and so on and so forth. Check out this website to learn more about how to do the mind map exercise. The reason why the mind map exercise is so effective for brainstorming video production company names is because it helps you to get extremely granular when you are brainstorming. This process helps you to come up with names that you may not have otherwise thought of because you weren’t being specific enough.
Once you have generated a large list of potential production company names, it is important to then create a shorter list based on what you’ve already written down. One way to do this is to go through the larger list and simply cross out the possible business names that do not sound good to you or do not resonate with you. Once you have created a short list of possible business names, it is important to check to see if the names that you have identified are available when it comes to purchasing website domains and creating social media handles. After you’ve done this, it is also a good idea to get feedback from friends, family and business partners. This is important because someone else might perceive that business name much differently than how you initially thought of it. Think of this as a checkpoint when it comes to creating a business name that will resonate not only with you but also potential clients. You want to ensure that the business name that you come up with is not offensive in any way, so this checkpoint is one way to double check.
I hope that this guide has helped you when it comes to brainstorming possible video production company names. As I have referenced before, when I was trying to come up with a name for my video production company, I honestly racked my mind for hours and hours. This was a pretty stressful process for me and I don’t think that it needed to be. I hope that these ideas will help you to come up with a video production name that truly represents a company that you would like to build as well as the brand that you would like to convey to your potential clients. If you have any questions at all please feel free to leave your comment down below.