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Video Advice

The Best iPhone Filmmaking Equipment: A Complete Review

So you might be wondering, why would I purchase iPhone filmmaking equipment? Whether you are brand new to filmmaking or you been in the game awhile, you probably know that filmmaking and video content creation can get pretty expensive. The main reason for this is because of the equipment involved in creating video content if you decide to purchase your own. Most of the time filmmakers and videographers will purchase a DSLR, microphones, tripods,  lighting – the whole nine yards.

When you invest in this type of setup it can get extremely expensive, fast. As an example, a typical camera body will usually cost at least $1,500 and many of the best lenses out there are not far behind or even cost more. 

If you are not a professional filmmaker, but instead of a hobbyist, it might not be worth it for you to invest in this level of video equipment. If you do not plan on making money from the videos that you create, it may be better to explore alternatives so that you are not spending so much money. Even if you are a professional videographer, it still might be beneficial to explore alternatives – especially if you are brand new to the industry.

iPhones Offer Quality Video

These days, iPhones and smartphones offer exceptional quality when it comes to photo and video. It is honestly pretty crazy to think about how powerful smartphones are and what they are capable of. Many times if you know what you are doing and have the right equipment on hand, iPhone and smartphone video can actually rival the quality that you would get from a traditional video setup, including DSLRs and expensive lenses.

Why Use an iPhone for Filmmaking?

So with that being said, if you are still asking why you should use an iPhone for filmmaking – here is your answer. Aside from the fact that traditional videography equipment (when not using a smartphone) is extremely expensive, it can also be very beneficial to use an iPhone or a smartphone for filmmaking because it is so much easier to transport and you do not have to worry about carrying around extremely bulky heavy equipment.

What Is the Best Affordable Video Kit?

When it comes to purchasing iPhone filmmaking equipment or equipment for your smartphone, there is really no one-size-fits-all solution. There is so much equipment out there and whether you are new or you’ve been in the videography game for a while, it can get pretty confusing and overwhelming to know what equipment to purchase. For that reason I have created this iPhone filmmaking equipment guide that details equipment that can be used specifically for your iPhone or smartphone if you want to level up your video content. I am excited about this guide and I hope that it helps you when it comes to creating higher-quality video content on your smartphone or iPhone.

My Top Phone Video Equipment Picks

What Is iPhone Video Equipment and Why Should You Use It

If you are interested in creating quality video content using your iPhone then you might be interested in purchasing your own iPhone filmmaking equipment. Investing in your own iPhone filmmaking equipment will make it possible for you to create high-quality video content Wherever You Are whether it be on vacation for your business or even just for fun.

Why You Should Own Your iPhone Filmmaking Equipment

If you are  planning on creating video content using your iPhone or your smartphone then it might be a good idea to invest in your own iPhone filmmaking equipment. This way you do not constantly need to rent equipment or go without and you know that you will always be able to create consistent high quality video content.

The Different Types of iPhone Video Equipment

When it comes to purchasing your own iPhone video equipment, there are so many different types of equipment that you can buy. In this article, we will be reviewing some of the basics such as gimbals, lenses, tripods, microphones and lighting. Within each of these categories I also provide suggestions for different types of equipment. For example when it comes to microphones you can purchase a shotgun mic or a lavalier mic depending on your needs.  there are also different price ranges to consider.

For example, if you are a beginner when it comes to iPhone filmmaking or smartphone filmmaking, it might be a good idea for you to invest in equipment that costs less. If you are more advanced and you know that you’ll be creating a lot of video content on your iPhone or smartphone, then it might be better to spend a little bit more money and really invest in your equipment. 

For each product that is listed in this review, I provide information around pros, cons, and why somebody would or would not want to purchase that particular piece of equipment. At the beginning of the article I also have my top picks from each category listed if you are having a hard time deciding.  Take a look at the list below for a more detailed analysis around the pros and cons for each product.

Benefits of Using Equipment to Create iPhone Videos

Benefit of purchasing your own iPhone or smartphone equipment for filmmaking purposes is that you can create high-quality videos whenever you want. I also provide more in-depth analysis around the specific benefits or drawbacks for each product.  Take a look at the list Above This section to learn more about each product.

Things to Look for in Quality iPhone Filmmaking Equipment

Purchasing your own iPhone or smartphone filmmaking equipment I definitely have a couple of tips based on everything that I’ve learned over the years. 

Something to consider when it comes to purchasing any piece of video equipment is to be sure to take a look at the reviews. While some equipment might look like it is high-quality pictures can often be very misleading, so it is really important to look at the reviews to make sure that you are buying a quality piece of equipment.

Price point: The next thing to consider when you are purchasing your very own iPhone filmmaking equipment is the price point. You have to keep in mind that a lot of the time you will get what you pay for. For example if you decide to invest in a piece of equipment that is $20 or so, then you have to realize that the quality of this piece of technology might not be the highest. It is all about where you are in your filmmaking journey and how much you actually want to invest in your equipment, especially when considering whether you are new or more experienced.

Accessories:  Next thing to consider our accessories. I always recommend people to pay special attention to the accessories when they are purchasing a piece of filmmaking equipment. There might be a really important accessory that you need to operate that piece of equipment but the piece of equipment they are thinking about buying doesn’t actually come with that accessory. Look at the details when you are purchasing equipment.

Specific features:  Next I want you to really think about your goals when it comes to creating videos on your iPhone or your smartphone. Then once you know your goals and the specific type of shots that you would like to create, make sure that the piece of equipment that you are buying is able to match up to the types of videos that you want to create. Otherwise, it is pointless to buy a piece of equipment if it won’t do what you wanted to at the end of the day.


Gimbals and stabilizers

 

DJI OM 4 – Handheld 3-Axis Smartphone Gimbal Stabilizer with Grip

 

    • What do I like?
      • DJI is known for creating world-class video equipment, which is one of my favorite things about this phone gimbal.
    • What are the benefits?
      • This is a great option for a handheld, mobile gimbal because it is easily portable and makes it easy to get smooth, stabilized video footage on your iPhone or smartphone. 
    • What are the features?
      • Features of the DJI OM 4 include:  
        • DynamicZoom: Provides cinematic, vertigo zoom effect.
        • Magnetic phone clamp to quickly attach your phone.
        • Gesture Control: Control the gimbal remotely for selfies and group photos.
        • 3-Axis Stabilization to completely remove any traces of shaky video
        • ActiveTrack 3.0: Create smooth footage while walking
    • What are the cons?
      • The cons of the DJI OM 4 is that it is quite pricey for a phone stabilizer. If you are a video hobbyist, spending $149 on a phone stabilizer might not be the right option for you.

Hohem iSteady Mobile Plus 3-Axis Gimbal Stabilizer

  • What do I like? One of my favorite things about the Hohem stabilizer is that it includes a variety of features at a fraction of the price of the DJI OM 4. You are able to get stabilized footage at a lower price.
  • What are the benefits?
    • This gimbal helps users to create smooth, professional-looking video footage.
  • What are the features?
    • Includes features like zoom, focus, pan, tilt, and more!
    • 3D Inception Mode enables the phone to capture footage by rotating 360 degrees
    • Sports mode results in very smooth action shots
    • Ability to control gimbal on the Hohem app
    • Timelapse feature
    • 12 hours of running time
  • What are the cons?
    • Because the price point of this stabilizer is lower and the brand isn’t as highly recognized, it might make me consider another brand more.

CINEPEER Phone Gimbal, 3-Axis Gimbal Stabilizer

  • What do I like?
    • I like this gimbal because you are able to get some basic stabilizing functions for smartphone video without breaking the bank. This is a great option for beginners.
  • What are the benefits?
    • This gimbal provides stabilization when creating videos on a smartphone. Say goodbye to shaky camera footage!
  • What are the features?
    • Cinematic features like time lapse, dolly zoom, panorama and more!
    • Long battery life of up to 12 hours
    • Lightweight
    • Four gimbal modes including Pan, Lock, Follow and POV
  • What are the cons?
    • This is the lowest priced gimbal on the list, which might be a great option for beginners but not those seeking to transition into more professional video.


Tripods

 

Selfie Stick & Tripod Fugetek

  • What do I like?
    • I really like this tripod because it extends to 51 inches, which is pretty tall. This tripod makes it so easy to capture stabilized footage with my phone!
  • What are the benefits?
    • This tripod helps to stabilize footage when you are recording video on your phone.
  • What are the features?
    • This tripod extends to 51 inches
    • Includes wireless Bluetooth remote
    • Doubles as a selfie stick and tripod
  • What are the cons?
    • Because this tripod is lightweight, extending it to the full 51 inches can make it slightly flimsy.

Selfie Stick Tripod, UBeesize

  • What do I like?
    • It is nice that this tripod is made with lightweight aluminum – it appears that this tripod is lightweight and easy to carry.
  • What are the benefits?
    • This tripod helps users to achieve stabilized video when using a smartphone.
  • What are the features?
    • Combines a tripod with a selfie stick
    • Extends from 17.5 inches to 51.0 inches with a  360° head rotation
    • Compatible with most smartphones
    • Includes wireless remote shutter
  • What are the cons?
    • Similar to the previous tripod, the aluminum that the tripod is made with might not last over time or be sturdy as you extend the full length of the tripod.

UBeesize Portable and Flexible Phone Tripod

  • What do I like?
    • I like that this tripod has flexible legs! This is helpful because you can adjust the shape of the tripod legs depending on where you are standing the tropic.
  • What are the benefits?
    • This tripod is helpful because it delivers stabilized video when recording on your smartphone.
  • What are the features?
    • Very portable and compact tripod
    • The legs of the tripod are made of thicker material and result in more sturdy stabilization
    • The joint can be rotated 90 degrees, so you can adjust the angle of the video!
    • Wireless remote
  • What are the cons?
    • Because this tripod is smaller, you will most likely always need to find a surface to prop up the tripod.

UBeesize 67” Phone Tripod Stand & Selfie Stick Tripod

  • What do I like?
    • I really like that this tripod extends to 67 inches, that is very tall and helpful when you are recording videos while standing up!
  • How does it help the reader?
    • This tripod is helpful in that it stabilizes video and is able to extend to a very tall height.
  • What are the features?
    • This tripod extends to 67 inches!
    • Doubles as a selfie stick and tripod
    • Compatible with most smartphones
  • What are the cons?
    • Because the tripod is made with lightweight aluminum and also extends to 67 inches, it might be less sturdy the more that it is extended.

Microphones & Audio Equipment

Rode VideoMicro Compact On-Camera Microphone

  • What do I like?
    • I really like the Rode brand when it comes to mics and am excited that Rode has a smaller mic that can be used with a smartphone.
  • What are the benefits?
    • This mic helps to deliver professional, high quality sound when recording on your smartphone!
  • What are the features?
    • Very compact microphone
    • Includes a shock mount and furry windshield
    • No battery needed
  • What are the cons?
    • This mic is a little on the more expensive end, which may not be ideal for the hobbyist iPhone filmmaker.

Movo VXR10 Universal Video Microphone

  • What do I like?
    • I like that this mic delivers quality at a lower price point than the Rode mic listed above. This way, you can get better quality sound without spending a ton of money.
  • What are the benefits?
    • This mic deliveries quality sound when recording video on your smartphone!
  • What are the features?
    • Includes furry windscreen, a soft case, and two output cables (smartphone / DSLR)
    • Durable design with shock mount to reduce extra noise
    • One year warranty
    • Compatible with most devices (check for your device)
  • What are the cons?
    • The downside of this microphone is that Movo is not a well-known brand, so you may be sacrificing quality for a lower price.

Condenser Microphone

  • What do I like?
    • I like that you are able to get quality sound on your smartphone without spending very much money. 
  • What are the benefits?
    • This microphone is great when recording yourself speaking and will provide higher quality audio than just using the built-in audio functionality on your phone.
  • What are the features?
    • Omnidirectional sound capture for higher quality
    • Compatible with many devices
    • Crisp sound & excellent performance
  • What are the cons?
    • Because this microphone is low cost, it might not last as long as more expensive options.

PoP voice Professional Lavalier Lapel Microphone

  • What do I like?
    • This is a very low-cost option for those who want higher quality sound without spending a ton of money. Great for a hobbyist or a beginner.
  • What are the benefits?
    • This microphone will help users to achieve higher quality audio and introduce users to the world of phone audio for video use.
  • What are the features?
    • Specifically made to be used with smartphones
    • Comes with an adaptor
    • Omnidirectional mic with great performance
    • Long cord length up to 79 inches
  • What are the cons?

Lenses

CoPedvic Phone Camera Lens – Super Wide Angle, Macro, Fisheye

  • What do I like?
    • I really like that this kit comes with three different types of lenses. This is great for a beginner who wants to try out multiple lenses at a low price point.
  • What are the benefits?
    • These lenses help users to achieve different angles and looks when taking photos and videos on your smartphone.
  • What are the features?
    • Create professional photos and videos with your smartphone
    • Compatible with most smartphones
    • Macro lens provides 22X telephoto capability
  • What are the cons?
    • The cons are that because this kit is low priced and comes with three lenses, it might not be of the highest quality or for long-term iPhone filmmaking professionals.

ULANZI Fish Eye Lens

  • What do I like?
    • I like that you are able to purchase this fisheye lens standalone if this is the specific lens that you are looking into purchasing. I am also a big fan of the fishbowl effect and think that this is a really cool lens.
  • How does it help the reader?
    • This fisheye lens helps users to achieve the fishbowl effect, which is a very artsy, fun video and photo effect.
  • What are the features?
    • Comparable to DSLR fishbowl effect
    • Professional, 238 degree fisheye lens
    • Compatible with most smartphones
    • High clarity
  • What are the cons?
    • The con of this fisheye lens is that it is almost $40, so it is a little bit on the pricey side if you have other lenses to purchase.

Moment Tele Lens

  • What do I like?
    • I like the quality of this 58mm lens – this definitely helps to take your iPhone videos to the next level! This is a quality lens for those looking to invest in their iPhone filmmaking equipment.
  • What are the benefits?
    • This iPhone lens helps users to achieve more quality, professional video using the 58mm look.
  • What are the features?
    • Works well with most smartphones
    • Use with the moment pro camera app
    • The lens brings you  2x to 4x closer to the subject
    • High quality attachment lens with lifetime warranty
  • What are the cons?
    • The con of this product is that it is expensive. This is definitely for someone looking to invest in their iPhone filmmaking gear.

Moment Wide Lens

  • What do I like?
    • I really like the look and quality of this lens – this is great for capturing footage outdoors! This is definitely a quality lens.
  • What are the benefits?
    • This lens definitely takes your iPhone video footage to the next level. This is great if you work in real estate or want to capture more footage of the great outdoors.
  • What are the features?
    • Works with most smartphones
    • Ideal for landscape photo and video as well as real estate
    • Includes lifetime warranty
  • What are the cons?
    • The con of this product is that it is expensive. This is definitely for someone looking to invest in their iPhone filmmaking gear.

Moment Anamorphic Lens

  • What do I like?
  • What are the benefits?
    • This helps users to capture more cinematic, professional-looking video.
  • What are the features?
    • Works with most smartphones
    • Includes lifetime warranty
    • Ability to capture horizontal lens flares and wide screen shots.
  • What are the cons?
    • The con of this product is that it is expensive. This is definitely for someone looking to invest in their iPhone filmmaking gear.

10’’ LED Ring Light with Stand and Phone Holder

 

  • What do I like?
    • I really like how the tripod stand is adjustable and how the ring light provides a variety of color temperatures. I also like how the smartphone sits in the middle of the light, so you get a very even distribution of light.
  • What are the benefits?
    • This ring light helps users by providing crisp lighting when capturing video using a smartphone.
  • What are the features?
    • Includes adjustable tripod stand that can extend from 16″ to 50″
    • Compatible with iPhone and Bluetooth
    • 10 inch adjustable ring light 
    • Delivers 3000K-6000K (Warm to Cold) color temperatures
  • What are the cons?
    • Must ensure that the power source is compatible with power sources based on where you live.

Selfie Ring Light with Tripod Stand & Cell Phone Holder


  • What do I like?
    • I really like how the tripod extends up to 51 inches and that the ring light is dimmable. This is very useful as the brightness needed will vary based on time of day and weather!
  • How does it help the reader?
    • This ring light provides bright, even light for users recording video on their smartphone.
  • What are the features?
    • USB Powered, dimmable ring light
    • Phone holder is easily adjustable with ability to rotate
    • Provides three light temperatures: Warm Light (3000K), Cool White (4500K), and Day Light (6000K)
    • Tripod stand extends from 17.5″ to 51″ 
  • What are the cons?
    • The smartphone sits just below the light, so the lighting may be higher than eye level depending on how you have your smartphone set up.

Conclusion 

Okay, now that you’ve been able to review the different products listed in this iPhone filmmaking equipment review, I just want to emphasize the importance of buying products that meet your needs. It can be very beneficial to invest in your own iPhone filmmaking equipment if you want to start to create higher-quality videos using your iPhone or smartphone. Whether you are a professional videographer or you are exploring video as a hobby, it can be very beneficial and extremely fun to have your own equipment in to try out creating different types of videos. If you are interested in learning more about video equipment, check out some of my recommendations here.

 
 
Categories
Video Advice

Ditch unprofessional videos with these 5 video editing apps

If you are diving into video editing and are looking for video editing apps to change the aesthetic of your videos, look no further! In this article I will share video editing apps for your iPhone, for YouTube, and for Android!

If you are diving into video editing and are looking for video editing apps to change the aesthetic of your videos, look no further! In this article I will share video editing apps for your iPhone, for YouTube, and for Android!

A good video editing app is often the point that makes or breaks your videos! Not only do you want to have good quality video on your social media accounts, but you also want to edit this video in a way that is efficient and stress free. In this article I am going to break down 5 video editing apps that you should try today!

The first video editing option is the app version of Adobe Premiere – Adobe Premiere Rush. This app is a very simplified version of the desktop version and it pretty easy to use. This app offers a free version for Apple & Android devices as well as a paid version with expanded functionality. This app offers the ability to live stream, access to Adobe Stock, and other video editing tools, among others. Learn more here.

The splice video editor is easy to use and available on Apple devices. This video editor offers a free 7 day trial, and after the trial ends is $2.99 a week. Some features of this editing app include the ability to sync video to music, trim video clips, and choose from free music, among other options. Learn more here.

The iMovie app is a classic, reliable video editor for Apple users and is a condensed version of the desktop application. The iMovie app enables the ability to choose from themes and filters, trim video and add sound effects. Learn more here.

Quick is owned by GoPro and is available on Apple & Android devices, so if you have video footage that you’d like to quickly edit to publish online, this app is for you! Features include the ability to choose from themes, trim videos, and choose from free music, among other options. Learn more here.

Categories
Video Advice

4 ways to get started with video marketing

 Are you considering getting started with video marketing and need some video marketing ideas? Well, this post is for you! Learn how to get started with a video marketing strategy to set your business up for success! Click over to discover video marketing tips to get started.

Many business owners feel intimidated when starting out with video. The good news is that there are many ways to incorporate video into your marketing strategy whether you are a beginner or an expert in this field. Let’s get started!

Social Media: Video can be cut into shorter clips and promoted using a content calendar on both Facebook and Instagram. This strategy promotes re-purposing content from longer videos. You can even start with a longer, one or two-minute video and cut this into multiple 15 second clips and drip this content on Facebook and Instagram with a call to action.

Advertising: Another use for video content is through ads. As mentioned in the last section, shorter video clips can be extracted from longer videos and used on ads. Another way to use video with ads is through a sales funnel. When someone clicks on your ad, they will be directed to a landing page with a short video. This video should directly speak to your audience and resonate with their pain points and goals.

YouTube: YouTube is an excellent way to grow a community on another platform. YouTube videos should be engaging, interactive, and created with your target audience in mind.

All videos should be planned ahead of time with adequate topic research. Thumbnails are critical for attracting attention, and all videos should have a promotion strategy in place with Facebook, Instagram, Twitter, and other content curation sites.

Your Website: All modern websites should include video in some capacity. When done right, video increases time spent on a website. This is the first thing someone sees when they encounter your brand. Video is rich media and can increase the time someone spends on your site and reduce bounce rates.

We hope these concepts were helpful for you. If you have any questions please don’t hesitate to reach out at hello@morgankg.com.

Categories
Video Advice

How to use video marketing in 2020

Are you looking for video marketing ideas for your marketing strategy this year? This article provides you with a video marketing strategy and video marketing tips to up your content game this year! Video is a critical component of your digital marketing strategy. Click over to discover your video marketing strategy for 2020!

If you are trying to improve your video marketing strategy in 2020 or want to create one altogether, this is the article for you! Today you will learn best practices for creating your strategy as well as key platforms and features to watch in 2020.

Pick Your Platforms – One of the most detrimental parts of a video marketing strategy is the feeling of overwhelm that comes with selecting your social media platforms. If you are brand new to video marketing, I would recommend focusing on one platform, mastering that, and selecting another one to target. If you are a pro, select your favorite platforms and let’s keep it moving. Platforms to choose from include YouTube, Instagram, Facebook, TikTok, and LinkedIn, just to name a few.

Understand Your Audience – If your goal is to increase visibility and build a loyal audience, it is really important to know who your audience is. This is primarily because your audience will dictate the types of content that you create. You should survey your audience (possibly using a Facebook poll or Instagram stories) to understand what type of content you should be creating. This way, you are creating content to attract your ideal audience – not just content that you feel like creating.

Measure Your Metrics – Prior to creating and incorporating video into your strategy, you should capture your metrics for the platform that you are working with. For example, if you are using video on one of Instagram’s many video features, you should be measuring KPIs such as views, link clicks and more. On Facebook, metrics could include impressions, views and shares. If you’d like more information on the specific metrics for each platform, just let me know and I can create a guide for this.

Be Consistent – Regardless of what anyone says, video is a long-term marketing strategy. It can take a while to reap the benefits of marketing because it takes time to build traction. However, when you finally build traction, your results begin to snowball because you already have SO much video content for your audience to consume. BE CONSISTENT. Whether you post two videos a month or two videos a week, consistency is key. Of course, the more content you publish, the more opportunities you have to gain visibility, but consistency is more important than posting video content every day.

Platforms and Features to Watch – In 2020 there are a few key platforms that I HIGHLY recommend incorporating into your strategy. Let’s dive into it!

Tik Tok – Right now in December of 2019, TikTok is one of the fastest growing social media platforms out there. The demographic of TikTok is slowly expanding, advertising is now an option and you can even add links into your bio. Because it is easier to grow on TikTok right now, it may be a good time to grow an audience to eventually transfer to another platform like Instagram or YouTube.

Instagram –  Instagram has a few key features that are ideal for video in 2020. Instagram is becoming more and more difficult to grow, so leveraging newer features that get attention to your brand is key. Try incorporating live videos, video stories and IGTV with an optimized hashtag strategy.

YouTube – YouTube is as popular as ever. It is getting more and more difficult to get seen, so a strategy leveraging search is critical. Create videos with low competition and high search volume on a monthly basis to optimize your strategy. Consider incorporating affiliate marketing into your strategy so that it builds into a passive income stream over time.

Facebook – Right now, arguably one of the best features on Facebook are Facebook groups. When combined with live video, Facebook groups can skyrocket your traffic. Consider going live on your Facebook page and sharing to Facebook groups that allow video shares to grow your traffic.

Ok, so there you have it! I hope that these strategies set you on the right track in 2020. If you have any questions at all, please leave a comment or reach out at hello@morgankg.com.