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Business Video

Starting a Video Production Company: The Official Guide

Video production is an industry that is quickly on the rise! Video content is everywhere and it is not going away anytime soon. This is a great thing and ultimately creates the need for expert videographers to create stunning and effective content. With that being said, this article is all about starting a video production company. If you’d like to learn more about the process of starting a video production company and my lessons learned, then this is the article for you!

Before we get started, I first want to define what is a production company. This definition is coming straight from my head and personal experience 🙂

A production company is an organization that produces video for a client. More specifically, this organization facilitates the video production process with the end client, including the use of equipment, planning the concept, filming and editing the end video. 

How’d I do? Ultimately, video production is all about creating an effective video for the end client, whether this is for a business, wedding, event, or really anything else. It is up to us, the videographers, to effectively facilitate and execute on this process for a high-quality product. Ok, let’s move on to more of the specifics when it comes to starting a video production company!

Naming your business

Your business plan

Let’s start with your business plan. There are so many things to consider when starting a video production company and I think that a business plan can help you to get your thoughts together. Because launching and growing a business is complex, it is always a good idea to create a plan before you get started.

For example, imagine starting a business with no plan at all. You don’t have a clue how you will scale your business past your first couple of customers and you also don’t even have a rough timeline in place. Outside of that, if you plan to eventually rent space for your business, you aren’t entirely sure when or how you will get to that point. Sounds like a recipe for failure, am I right?

Alternatively, the exciting thing about creating a business plan is that it helps you to stay on track so that you can actually meet your business goals. Even if you don’t meet that exact goal, having a plan and process in place to follow can help you to get extremely close to that goal (which is the goal, haha).

Video niche focus areas

Ok, let’s get real for a minute. When we are new and learning how to start a video production company, we are likely to accept work from anyone and everyone. As we grow our business over time we are likely to raise our prices and get more selective. With that being said, I totally get that niching down in the beginning might not be completely do-able, but I think it is still a really, really good idea to know what direction you’d like to go with your business.

This is important for a number of reasons when it comes to starting a video production company. First, when you know and understand your target audience, you understand how to market to them. More specifically this means where to reach them (which social media platforms, websites, magazines, events, etc.) and also how to talk to your audience and what resonates with them (does this industry use specific jargon? Are they more casual? More formal?).

When you hone in on this messaging over time, this helps to create a strong brand for your business. Your past clients, friends and family will also understand how to refer you to potential clients, which is absolutely critical!

Market Analysis

The next thing that I want you to focus on when learning how to start a video production company is your market analysis. More specifically, the market analysis consists of researching the market value of the videography industry as a whole, the specific clients that you will serve, as well as potentially the types of services that you plan to sell.

A few good metrics to capture for these areas include:

  • Market size
  • Industry trends (like growth, as an example)
  • The biggest players in the market
  • Any context/history on the industry

This information is important because larger industry trends can inform how profitable the market will be as well as how you should approach this market. You might also consider completing a Porter’s Five Forces diagram, which analyzes the different potential threats and advantages when entering a new market.

Competitive Analysis

The next area of focus for your business plan is a competitive analysis. When creating your competitive analysis, I’d recommend including the following:

  • Name of competitor
  • Length of time in business
  • Areas the competitor serves
  • Website
  • Services / pricing
  • Target audience
  • Social media presence
  • Revenue

This information should provide a good, solid foundation around who the competitor serves and how effective they are in doing so. Create a list of at least 10 competitors (I know, I know, this is tedious!). This is important because this will start to provide you with an understanding of what needs are being served as well as potential gaps. For example, you may find that most of the videographers in your area do strictly video production and little to no video marketing strategy. This could be a great opportunity for your business to come in and serve that need in the market (if there is one, of course!). Check out this article to learn more about creating a rich competitive analysis.

Services and Prices

Next, it is important to identify your complete set of services as well as your pricing. When learning how to start a video production company, you should know specifically what you offer as a business because trust me, you will have people ask you on the spot. You want to know off the top of your head everything that your business can provide. This will also be helpful when it comes to getting referrals because people will know how to refer you to others!

When it comes to pricing, what I will say is to do your research and strive to charge what you are worth. Starting extremely low will make it that much more difficult to raise your prices in the future. Pricing in and of itself when it comes to business is very complex – expect a more in-depth blog post on this topic in the near future!

Marketing and sales plan

Ahh, marketing and sales! One of my passions in life. These topics are so complex, fascinating, and absolutely critical for any business. Having a solid marketing and sales plan in place is absolutely critical. There is so much that I could say about this topic – I honestly could probably write a book! Between working in marketing and sales enablement previously to getting my masters in marketing, this is one of my passions. But I digress…

Here is how you should start your marketing plan for your video production company:

  • Determine where your audience hangs out! Are they online? What platforms? Do they read certain websites and blogs? Do they go to networking events? 
  • Go where your ideal clients are likely to hang out! This is so important. You need to make yourself visible to the types of clients that you want to get.
  • Everything that you do when it comes to marketing should center around those top to bullet points above. I am going to do a more in-depth article around how to market your video business, but a few other ways to reach your target audience include:
    • Aligning and creating partnerships with businesses that serve similar clients
    • Creating testimonials and pitching them to websites/magazines that your customers read
    • Develop an active social media presence – post content that your target audience wants to see and engage with them regularly!

Financial plan

So we all know that finances are crazy important, especially when it comes to running a business! Finances could be make or break for your business, yet so many people overlook this section of a business plan or even purposely skip it because…numbers. Still, as a business owner, it is your responsibility to plan for the financial health of your business.

Here’s what I’d recommend (but also, do your own research). Create some sort of excel spreadsheet or table to keep track of all of your business expenses (this is separate from what you’d turn into your tax person). This is a very important aspect of learning how to start a video production company and should also include expenses like your business overhead. You also want to project your planned revenue for the next year. Not only is it important to have a plan, but visually seeing how your business can grow is motivating. Check out this article to learn more about writing the financial portion of your business plan.

Planning your business goals

Ok, so now that we have all of these details mapped out, let’s walk through planning your business goals.

I think it is important to have both short term and long-term business goals when learning how to start a video production company. The short term goals give you something to reach for immediately, and the long-term business goals keep the vision of your business in check. These goals can also be used as a checkpoint to determine if the short-term goals actually make sense for your business.

With that being said, it would be good to create 5 long-term business goals and 3 short-term business goals. The long-term business goals could be anywhere from 1-3 years from now. The short-term business goals should be within 6 months from now.

Setting up your business

When it comes to setting up the legal framework for your business, I’d recommend consulting your local government. It is very important to be compliant for both legal and tax purposes. I started off as a sole proprietor but quickly moved to an LLC.

Preparing to launch your business

Outside of creating your business plan, there are a number of tasks that must be completed prior to launching your business. These are critical when it comes to successfully starting a video production company!

The first of these tasks is to create promotional materials for your business. No, this doesn’t mean create a bunch of flyers (however, this may work depending on your location and niche!).

More specifically, I’m referring to creating some sort of website for your business. When you are just starting out, I do not think that it is important to spend a ton of time or money on your website. Of course you want it to look good, but it does not need to be super advanced. A lot of times when someone is just starting their business, the website will become a bottleneck and take up a ton of time. This is not ideal when you are starting out because you want to keep the momentum going and spending extra time on your website isn’t the best use of time.

What I’d recommend is creating a simple website with your portfolio on one page and then specific pages for each industry you are targeting (weddings, real estate, etc.). This way it will be easier for someone to find exactly what they need. Of course, creating a portfolio is extremely important when it comes to video production. I will have an article coming up on this topic soon!

Next, you want to ensure that your social media accounts are active and have content on them. Specifically, I’m referring to Instagram, Facebook and YouTube if possible. You might not think this is important, but if a potential client lands on one of your social media pages and it isn’t active, this could severely hurt your chances of working with that client. People may assume that you aren’t open for business or that you aren’t as good at what you do.

Next, I’d recommend investing in some business cards. You never know who you will meet and I can’t tell you how many times I’ve been asked for a card and didn’t have one on me. Learn from my mistakes, please!

Finally, equipment is a must when it comes to starting a video production company. Of course, we all have to start somewhere!

Check out my kit for recommendations on equipment for new videographers as well as videographers that have been in the game for some time. My kit includes recommendations on cameras, lenses, mics, lighting, stabilizers, laptops and more! Click here to learn more.

Promoting your business: Sales and marketing

We touched on the importance of sales and marketing in an earlier section when it comes to starting a video production company. Essentially, you want to put yourself in front of your ideal client. One big mistake that a lot of people make when it comes to starting a business is waiting for clients to come to them. This may happen eventually, but definitely not in the beginning. 

So, when starting a video production company, be sure to get active in different networking groups, guest write for websites, or even create ads in popular magazines for your niche. I also recommended in an earlier section to establish partnerships with business owners that serve the same clientele. There are a lot of ways that you could create visibility for your business and I will be writing another article on this soon. To start, I’d recommend using the ideas that I’ve provided and start brainstorming different strategies to try!

Working with clients

This section focuses on your process and workflow when it comes to working with clientele. Your workflow and client process is one of the most important things when it comes to starting a video production company. This is important because you want to be organized from the start when you are working with clients. This will ensure that the process goes smooth on your end and results in a stellar customer experience!

Alternatively, if you have a process documented and things are not going so well, this at least gives you a baseline so that you know here you are and can improve upon what already exists.

With that being said, be sure to document your entire process from the moment you begin speaking with a potential client to after the final invoice has been paid and the video has been delivered. Understand the different touch points so that you don’t miss anything. Even the number of check ins with a client can make or break a project.

Here is an example workflow:

  • Initial contact with the customer (this could be your cold outreach or someone contacting you)
  • Set up initial phone call / pitch packages
  • Send invoice for first half of the project
  • Send video concept
  • Follow up for feedback / discuss on phone if needed
  • Revise concept as needed
  • Schedule day to shoot video
  • Send first edit
  • Allow for one round of edits
  • Send final file plus invoice
  • Send feedback form

Of course, how you prefer to engage with a customer may be different, but I wanted to provide an example of what a customer workflow would look like when learning how to start a video production company. It is a good idea to keep this consistent so that the entire process is measurable and repeatable (my inner marketing/business nerd is coming out!).

Since this section covers workflow, I also want to mention the importance of contracts! These documents are so important because they are really the only thing that will enforce whether you get paid and whether the client gets their video. I highly recommend speaking with a legal professional and potentially having them draft a contract for your business. Trust me, there may be loopholes in the ones that you find online and the last thing you want is to work for hours and hours and not get paid. Also, contracts are a great way for the client to protect themselves so that they get their final deliverable.

Now that we’ve covered the general process of interacting with a customer, let’s review the video creation process. I’m not going to run through the specifics of this process in this article (comment if you’d like me to create a separate post for this!), but I’ve listed a few important questions to ask yourself when it comes to the pre-production, production and post-production processes. These questions are critical when it comes to learning how to start a video production company and are based on my own experiences, lessons learned, failures and successes. Of course, I don’t want you to repeat my mistakes, so I hope these help!

  • Understand how long you will need for each step in the process
  • What documents are needed (contracts, releases, etc.)
  • Where do you need the client’s sign off?
  • How many / who needs to be involved on your side?
  • How many checkpoints should you have with the customer along the way?

Show me the moneyyyy!

Ok, but really though. This section is so important because once you’ve spent time and money investing in your business and completing projects, you want to get paid!

I first just want to say that I’m not a legal expert by any means and my recommendations are based on what has worked for me, so I’m not liable for your business decisions (whew! Glad that’s out of the way…). There might be a better way of doing this, but I always ask for 50% of the project fee up front. I always invoice for the final 50% once the project has been delivered.

When it comes to working with wedding clients, I’d recommend 50% to book and 50% two weeks before the wedding. This is because weddings keep couples busy and you never know long long they will be on their honeymoon!

When it comes to getting paid for your work, the payment schedule should be clearly outlined in your contract. You should also be very clear with the customer around when you expect payment. I can’t stress how important these factors are when learning how to start a video production company.

Here are a few of my favorite tools when it comes to running my business, I hope these help! (these may contain links where I earn a commission).

  • Dubsado
  • Everlance
  • Bluehost

I sincerely hope that this article helps you as you start your own production company. This has been one of the most challenging and fulfilling journeys of my life, and I’d love to help you as you embark on this journey! Please comment below with any questions that you may have.

Thanks,

Morgan

Categories
Business Online Business

16 Blogging Experts Reveal How to Monetize a Blog

Outside of having a love for writing and content creation, one of the most common reasons why people choose to start a blog is to make a little extra money. The process of creating a blog and driving traffic can be daunting to say the least. The work required to actually make money with a blog can be overwhelming and cause many bloggers to quit before they’ve made any traction at all.

One of the ways ways to prepare yourself when undertaking something difficult is to speak with experts in that given area. In this blogging expert roundup post, I asked 16 bloggers the following question:

“What is your best advice when it comes to monetizing a blog?”

Keep reading for tips and best practices when it comes to making some extra money with your blog!


Shailaja – Shailaja V

“Building a connection with your reader and being patient are the keys to making income from your blog. Create a loyal audience as this is the most important and sustainable long-term monetization strategy that will work. Everyone may talk about products and affiliate marketing or sponsored posts, but the truth is every channel will bring in money if you work on the most crucial thing: Building connections. My most loyal clients, network, readers and buyers are the ones with whom I cherish the connections that I’ve built over time. Always serve through your content; the money will follow.”


Adam – Blogging Wizard

“This might sound odd because it’s rarely discussed in the same vein as blog monetization, but content strategy is critical.

A big problem I see bloggers make is that they dig into their niche research but they don’t dig far enough into specific monetization tactics and what types of content it takes to make those tactics work.

For example, a lot of tech bloggers will write product reviews and wonder why they earn less than a dollar from AdSense each month.

This is because the ad revenue model requires the ability to drive huge amounts of traffic. I learned this the hard way when I was working on a video game blog 9-10 years ago. On release day, we’d publish reviews of new games and consoles. But hundreds (if not thousands) of reviews would be published at the same time by sites far bigger than ours. The reviews we published would fall flat on their face.

But, our newsworthy and viral content would get a meaningful amount of traffic. And if we still ran the site today? We’d be able to get even more traffic with viral quizzes such as “What type of Pokemon are you?” (fortunately, there are plenty of quiz plugins you can use these days). The best part is that these types of content would actually take far less effort than writing a full game review that required spending 24-48 hours playing the game.

My point is this:

Your revenue model, your niche and your content strategy need to be fully aligned with each other.

If either one doesn’t align fully with the rest – growing your revenue will feel like pulling teeth… without anesthetic.”


Lily – Finding Balance

“My best tip for monetizing your website is tripwires. I made $7 within 24 hours of setting up a tripwire and my blog was only 2 weeks old then. In the end, I made around $50 with 5 blog posts in my first-month blogging because of tripwires.

The advantages are enormous and it’s not a huge time commitment.

You start making money immediately.
You are more motivated to build your email list.
You prime your list to buy from you.”


Becca – Boost My Budget

“My favourite way to monetise a blog is affiliate links. But if you want your affiliate links to actually convert, my best tip is to really pay attention to what your audience likes, and then look for suitable products to promote. I see too many people in blogging groups asking ‘what’s the best affiliate network’ or ‘what’s the highest paying affiliate program’. But these people are looking at it backwards. If you pick your affiliate programs based purely on what they pay, you’re overlooking the most important part of the equation, which is whether your audience will actually be interested in the product. I recommend looking at your top 5-10 posts, and brainstorming products that fit naturally into those posts. Then you can go looking for affiliate programs for those products. It’s more important to choose a great product that will genuinely help your audience, rather than a high paying offer that nobody will click on.”


Trinity – The Pay at Home Parent

“One of the best decisions I’ve made in blogging was to create a product that supported the main topic and theme of my blog. Since I target online business owners, it made sense to write an eBook that would support them and help them in their journey.

It took just one month for my book to earn me enough money to cover the costs of creating and marketing it. Now, with the help of my affiliates, the book continues to bring in a residual income and add to my bottom line each month.

I share my story to encourage you to create digital products that solve a problem for your readers and help grow your income. The hard work up front is worth the passive income that a printable, eBook, or online course brings in.”


Francisco – Passive Income Wise

“When it comes to blog monetization, take it one step at a time. There are many ways to monetize your blog, but some of the most common – and profitable – ones are paid advertisement, affiliate marketing, selling your own product, and publishing sponsored content. Let’s jump into my favorite ones for new bloggers (and not so new)!

Paid Advertisement

If are serious about blogging, you should start thinking about joining Mediavine. In the past, I used other ad networks like AdSense, Medianet, and Monumetric, but none of them performed as well as Mediavine.With an average RPM of $20 (depending on industry), if you get 50k sessions/month and get accepted, you would be instantly making around $1,000/month.To reach this goal, Pinterest can be of great help. If you manage to get a couple of viral pins here and there you could manage to get the minimum traffic required to join Mediavine. After being accepted, if your traffic goes below 50k, they won’t kick you out!

Affiliate Marketing

If you are new to affiliate marketing, I recommend you to start promoting no more than 10 affiliate products. There are thousands of products to promote, but I always recommend to stay with the ones you’ve tried before. To promote affiliate links, I’ll include below the ones I use for my blog that might help you.

  • Review articles. You can create a review of a product or course providing your honest opinion and leaving affiliate links. 
  • Comparison article between two products. Pros and cons, which one is your favorite, and why. At the end of the article, you can showcase which one is the winner and include your affiliate link. This type of article works very well because you are answering the question “which product is the best for me?” and helping to make a choice.
  • Explain an issue you had in the past, how did you resolve it, and link to the product that helped you resolving (for example a book/course). Chances are that some of your readers will go through the same issue and you can help them with the recommendation.
  • Email marketing. An email list is one of the most important resources for any business. It gives you DIRECT access to your subscribers and it’s a great way to make affiliate income. Every time I send an email to my subscribers I get at least one sale, normally more. Of course, I don’t spam them with emails otherwise they will lose my trust.

Remember that you should help your audience, so always recommend products you’ve tried and are happy with. If you promote something that is going to help them, it’s a win-win, and they will come to your blog for more.
By applying these techniques, I managed to make a constant stream of over $1,000 per month from affiliate marketing.

Start Your Email List

If you only take one piece of advice from me, make sure it is this: Start Your Email List asap. Did you ever hear “the money is on the list”? Well, it’s true! I used many email list providers in the past (Mailchimp, Mail Poet, Convertkit), but my favorite one is MailerLite (cheapest and best service for the price, their customer support is also great). If you have less than 1000 subscribers it’s completely free. A few things to keep in mind to grow your list:

  • Create opt-ins (inside the article). Add a different opt-in for each blog category you have and create a freebie for each of them. People love free stuff and this will help a lot getting new subscribers.
  • Create pop-up forms (also give something for free). My pop-up opt-in triggers after 30 seconds of anybody landing my blog. If they close it, they won’t see it again until 30 days later (MailerLite has an option to set it up this way).
  • An email list is not for generating traffic but to make money. It’s true that you can get a bit of traffic if you link to any of your articles in the emails, but the real power is when you promote your own products or other affiliate products. From time to time you can give them some sort of freebie to keep them happy and engaged. Remember that it’s about trust 🙂
  • Create an email workflow. Every time you get a new subscriber you can automatically add them to a workflow. Workflows are sequences of emails that are sent automatically at a preset time interval. For example, if somebody joins today your email list, you can plan to send an email every 2 days that you have written beforehand. Doing this you will keep your new subscribers engaged for weeks and months (if you create a workflow long enough).”

Michelle – Making Sense of Cents

“My best tip for monetizing a blog is to try affiliate marketing. So many bloggers either skip it or think that it’s as easy as slapping affiliate links all over their blog. I recommend starting by going to Google Analytics and looking at your top 10 blog posts, and really brainstorming what you think would be most beneficial to your audience to recommend. This is a great way to start because your top 10 blog posts have probably been popular for quite some time, and they most likely also generate the majority of your traffic.”


Megan – LoveFamilyHealth

“When it comes to making money with your blog, you really want to think about what your readers need from you. If you are a parenting blogger, maybe affiliate marketing is where you want to be. If you are always talking about products that have worked for you and why you like them, then you 100% can be joining affiliate programs for the products you recommend! Nothing sells a product better than an honest review and letting others know how it has worked and helped you in your everyday life! If you know what your readers want and like, your chance of making a sale is pretty high!

If your blog is more on the education side, such as marketing, SEO, or anything digital, you may want to consider creating and selling a course. I know this is scary for a lot of content creators since the most common thing I hear is, “why would someone want to buy my course when they can find the info for free online?” People will pay for knowledge and accessibility. Why would they spend hours a day searching when they can get right into the nitty-gritty of it and be taught by an expert in that specific field. Filling a course with all the information you will ever need, all in one spot!

Be sure to set realistic expectations for yourself. Know that it takes time and dedication to make a consistent income with your blog. It took me a solid 18 months to really see the money start to come in. Slow and steady wins the race!”


Eden – EdenFried.com

“If you’re attempting to monetize your blog, the first (and best) thing you can do right off the bat is create and launch a digital product. Most people try all the wrong things when they’re getting started with monetization. They try to make money off of ads, only to find that ads require insane amounts of website traffic in order to make any kind of significant income. Likewise, they attempt to make affiliate sales, only to discover that affiliate sales rely in large part on a large audience size, as welll. Most monetization strategies require you to have a large audience in order to earn big. Digital products are different. It doesn’t matter how big or small your audience is when you’re selling a digital product. In fact, I earned my first $500 online when I had less than 400 people TOTAL in my entire audience. Once I created and launched a digital product, I was hooked and never looked back. Now digital products are how I earn 100% of my income online. My best advice – don’t wait to make a digital product because if you do, you’re leaving money on the table. If you want to learn more, check out my personal story on how I generated my first $1,000 online > https://edenfried.com/case-study/.”


Angela – AngelaGiles.com

“My biggest piece of best advice when it comes to a monetizing a blog: 


Build your list so that you can sell to your list. Create a course and sell it to the list.

Do sponsored posts that work well with your blog.

Get on Media Vine.”


Lisa – Inspire to Thrive

“Here are some top ways to generate an income from your blog:

First, you must build an audience with great content on a topic. Don’t put ads on the blog to distract from the content.

After you begin to build an audience and an email list you can decide which affiliates you may promote on your blog. Pick the ones that are the products or services you use regularly use and really love.

That way you can easily promote them on your blog and talk about them freely and easily. Then put in the affiliate links (be sure to use the rel =”sponsored” for Google…..

Another way to make money from your blog is to sell your own products like a book, product or tool that others in your niche can use.

My biggest way of making money from my blog came by doing services but now I’m turning to affiliates and sponsored posts as more of a passive income.

But before you can do any of these you must build an audience and their trust by providing great content and useful advice and genuine help to that audience.”


Jeff – Breaking The One Percent

“My favorite way to monetize a blog is through affiliate marketing, but regardless of what method you chose for your blog, my biggest piece of advice is to always put your readers first. They should always be your Number One priority. Here’s what I mean:

  • Become known for amazing, best-in-class content. Your readership will grow.
  • If you are promoting an affiliate or selling your own product, make sure you are promoting the best solution to your readers.
  • The best affiliate deals are not always the best fit for readers. Be careful of this.
  • Never stop finding ways to improve your content — that will be the ultimate differentiator between you and your competition. 
  • If your readership and engagement is growing and you’re promoting great products/services to your audience, it won’t feel like selling. I promise.”

Melissa – Perfection Hangover

“I would advise people to utilize YouTube as a tool to increase affiliate conversions. I’ve found that you can increase rankings on YouTube much easier and faster than through Google SEO efforts. This is particularly effective if you’re able to partner with companies to offer an exclusive coupon code, and Google and YouTube love when you interlink content.

Create SEO-optimized titles and descriptions on YouTube and links to correlating blog reviews. Then, embed the video within your blog post, and it’s a win-win for conversions!”


Carly – Mommy on Purpose

“My best advice for monetizing a blog is to TRY MANY THINGS.  Try EVERYTHING. 

Sometimes we get an idea in our head – that ad income is the only way, or that Amazon affiliate sales are the only way, or that product sales are the only way…. but the truth is that there are MANY ways and that not all ways work for all blogs, and you won’t KNOW what ways work for you until you try them. Don’t be discouraged if the first thing you try fails. Or if the second thing you try fails! Blogging is a long game, and it requires MUCH trial and error.”


Jay – Dope Dollar

“One trick I learned early on about monetizing a website/blog post is to start with the product in mind. That means you’ll want to find an affiliate product that you’d love to promote first, and then build your blog post around that product. I find most people write an article first, and then fill in affiliate links wherever it makes sense. While this strategy absolutely works, you’ll likely find more success if you build an entire blog post around a specific affiliate product you’ve already chosen beforehand. This way, you’ll be able to pre-sell your affiliate product better which will likely mean higher conversions!”


Female Entrepreneur Association – Female Entrepreneur Association

“Know who your audience are – the easiest way to do this is to ask them. Are they men or women, what is the age range, where are they based? etc. Knowing more about your audience will enable you to monetise your blog much better, because you will be offering them something they will resonate with – whether you’re putting sponsored ads on your blog, designing a digital or physical product to sell them and so on. Once you know who you’re speaking to, you’ll be able to establish what they will buy into.”


Categories
Business

34 Blogging Experts Reveal How New Bloggers Can Build Traffic

Whether you are a new blogger looking to build traffic or a seasoned pro looking for more ideas, this blogging roundup post is for you!

I asked 34 blogging experts the following question:

“What is one piece of advice that you have for new bloggers who want to build a consistent flow of traffic to their blogs?”

As someone that is fairly new to blogging, learning the best practices for building consistent traffic can be overwhelming to say the least. The tips listed below reflect the hard work and experience of various blogging entrepreneurs and I cannot wait for you to check them out! Please leave us a comment with your favorite piece of advice below.


Andréa Jones – OnlineDrea

“When building a consistent flow of traffic to your blog, you’ll want to make sure you’re posting regularly on social media. To ensure that you have a balance of posts, make sure that your posts are telling a story.
For instance, when the blog post first comes out, why not share a bit of why you felt inspired to write this post. Then a few days later, highlight something interesting from the blog and encourage your followers to check out the full blog for more detail. And a few days later, you can bring up the topic again by asking a question on the blog’s topic. You can simply add a P.S. to this post linking to the blog again.

With the strategy outlined above, you’re allowing yourself to talk about the new blog in three different ways that all point back to that one blog post.”


Renae Christine – Cupcake Trainings

“My one piece of advice for new bloggers wanting to increase traffic is to do videos. Videos. Videos. Videos. All the stats are showing that everything is moving in that direction and that Generation Z won’t even know they are alive in 10 years without it. Even if you hate your face being on video, find a way to communicate the same message through video. Period. Then you can dominate almost any platform and 10Up other bloggers.”


Inu Etc – Inu Idea

“I think blogging is hard and too competitive now unless you choose the right niche and write really high-quality blog posts. So if you’re a beginner blogger, I suggest you choose a niche you love or choose a niche in which you’re an expert.

Also, learn SEO, marketing, and copywriting. If you want to build a consistent flow of traffic to your blog, these skills will help you a lot.

If you want to get consistent organic traffic from Google, you should learn SEO to optimize your blog posts to rank higher on Google.

But the sad part is, SEO takes time!

So, I recommend many bloggers use Pinterest to drive consistent traffic to their blogs.

I’m doing the exact same thing with my blog, I optimize my blog posts to rank higher on Google and I’m using Pinterest to drive traffic to my blog.

Check out my complete Pinterest guide, and start working on Pinterest to get massive traffic from Pinterest.

So, that’s it!

Choose the right niche, learn SEO to optimize your blog posts to rank higher on Google, and use Pinterest to drive traffic to your blog.

This is my advice for new bloggers who want to build a consistent flow of traffic to their blogs.

If you have any questions feel free to contact me @InuEtc on Instagram.”


Kristin Larsen – Believe in a Budget

“Utilizing Pinterest is a great way to build and create a steady stream of traffic, especially as a new blogger. Create a couple pins per blog post, join group boards and participate in Tailwind Tribes. Consistency is key when it comes to Pinterest, so plan a weekly pinning schedule and stick with it. The results will pay off!”


Mike Beatty – Make Time Online

“I would recommend figuring out where your audience hangs out.
There are 3 main long term traffic sources you can focus on (but there are always new viral and short term platforms, such as Tik Tok or Snapchat):

  1. SEO
  2. Pinterest
  3. YouTube
    All 3 have a “search” function, meaning that you can rank for certain keywords and get sustainable traffic for months or years if you produce good content.
    Focus on really learning one of those 3 thoroughly and think about where your audience hangs out mainly. SEO is important for any blog but it often takes longer to see results with a new website. Pinterest and YouTube can give your blog a much-needed boost in the early stages and provide a consistent flow of traffic in the future.”

Nadia – Speaking of Cents

“The best advice that I can give to the new bloggers is to make sure they know which is the right social media when it comes to their target audience. Not knowing where your target audience hangs out can be the biggest mistake in your entrepreneurial journey. While you are working day and night to create awesome content and just because it is not seen by the right people, all that effort is useless. Spend more time in figuring out the right way to reach your target market because once you have the right people looking at your content, it will be easier for you to offer them your services and products and the conversion rate will be awesome if you are planning to offer them a product/service.”


Daniella – I Like To Dabble

“Never be afraid to promote “too much”. You can never promote yourself too much. Continue to post your stuff and what you’re doing on social media, constantly optimize your site for SEO so google likes you and you rank, talk with other bloggers and collaborate, and always keep learning and integrating. I heard someone once say “you should try to be everywhere until everyone knows who you are” and that stuck with me. The more you put yourself out there, the more people will find you, see you, and resonate with you.”


Ana – The She Approach

“The number 1 mistake I see new bloggers make (and I’ve learned this the hard way because I used to be that blogger) is that they write content ABOUT themselves, instead of writing FOR their readers.

Here’s the harsh reality – unless you’re already famous in some way, and people have taken an active interest in your life (think of influencers, TV celebrities, authors etc), then most people don’t care about you. They care about what you can do for them.

That doesn’t mean you can’t infuse your personality and personal experiences into your blog posts. You do, and you should, because that’s what’s going to make you stand out! But you need to formulate your content in a way that’s helpful, informative or even entertaining to your audience – based on your niche and blog topic.

One way to do that is by creating “how to” content, or “best…” type blog posts. To break it down even further, if you want a stream of constant traffic, address the questions and problems your target audience is facing – and don’t just assume – do your research.

Keyword research tools such as Keysearch for example, offer a “Brainstorm” function, and with just one click, I found a dozen topics that people type into Google every single day. (See photo attached). That’s enough blog post ideas for an entire year right there – blog posts that are going to get people clicking over to your blog.”


Daaku & Mrs. Daaku – Mrs Daaku Studio

“If you are a new blogger, you should focus on one platform first and master it before you move onto anything else. For me, it was Pinterest. It is a quick way to get traffic and reach advertising thresholds for any new blogger.

Once you do that, I highly recommend you to learn SEO and shift your focus on organic traffic. It is more stable, consistent and requires lesser amount of “constant work” as compared to Pinterest. Learn more here.”


Julienne DesJardins – Julienne DesJardins Digital Marketing

“YouTube is a great way to build consistent traffic to your blog. Depending on your content, you could do anything from vlogging to screencast video tutorials. In the last 4 weeks, I’ve booked 2 paying clients from a YouTube video I made 2 years ago! The video is targeted to my ideal client, gives them an ah-ha moment, is optimized with keywords, and points back to my blog in the description. In my experience, by the time someone lands on your site from a YouTube video, they already feel like they know and trust you. They’re very easy leads to convert.”


Nadalie – It’s All You Boo

“As bloggers we’re always consumed with finding ways to get more traffic so we can hit important milestones. That doesn’t change no matter how long you’ve been blogging. I’ll share a truth and a tip. The truth is that your traffic has natural ebbs and flows throughout the week, over the months and based on the seasons. You can’t compare November that is traditionally high traffic to July that is in the middle of the summer slump. Know your traffic, and understand how it behaves over time. That can help you set better expectations for growth over time. Personally, I am all about increasing my traffic in comparison to last year this date, as opposed to yesterday.

Now, for my traffic tip. As a new blogger the best move you can make to get traffic fast, is to learn how to use Pinterest. Get on the platform, create images for your content, pin consistently and reap the benefits. Pinterest is the best choice because as a new blogger you don’t have domain authority as yet, you’re not ranking in Google search, but with stunning images you can raise your traffic relevantly quickly. I encourage you to read blog posts, watch youtube videos or even take a course like Pinterest Popular. If you’re looking for tips to pin better, you can sign up for my free masterclass on the top 3 mistakes you’re making on Pinterest.”


Marianna – The Collective Mill

“I’m going to warn you, this might seem like a lot of work but it’s important (if not critical) for new bloggers.

My one piece of advice is to create content upgrades. If you’re not familiar with this term, a content upgrade is a free resource that you offer your audience inside your blog posts. For example, a free worksheet, checklist, to-do list, calendar, etc.

A content upgrade is not your traditional lead magnet. So an eBook that you create and offer across your entire website wouldn’t be considered a content upgrade. What makes content upgrades unique is that each one is designed for only one specific blog post. ✨

Right now, you might be thinking, “why the heck do I have to create a new content upgrade for every single post…” and there’s an important reason.

Content upgrades make your blog posts SO MUCH more appealing. When you promote a new blog post on Instagram or Pinterest (and highlight the freebie that’s included inside) you will get a lot more traffic. Plus, they have way higher conversion rates compared to your traditional lead magnet.

If this seems like a lot of work, trust me it’s worth it.

Content upgrades are also the BEST and EASIEST way to grow your email list. Especially if you want to turn your blog into a businesses.

Content upgrades have helped me grow my email list to over 20,000 subscribers and email is the #1 place I sell my products / services.

Okay, that was a lot but I hope you find this advice helpful! I also created free content upgrade templates to help you get started. You can grab them here. ?”


Sam – Samanthability

“For new bloggers building traffic, it’s important to produce a lot of high-quality content. Learn the questions your target audiences has and answer them accurately and simply. From there, network with other experts in your niche to get your name out there.”


Divine – Ladies Make Money

“I have multiple blogs and with some of my much newer blogs, I found better success by participating in guest posts with bloggers in my niche.

I was able to get my DA from 0 to 21 in less than 7 months.

This tactic alone allowed me to start ranking higher and much faster in search results as most of my articles were written with great keywords in mind.

I also focus on creating epic and evergreen content that I can update frequently to keep it relevant.

Sprinkling in a bit of seasonal content doesn’t hurt either.”


Mariah – Mariah Magazine

“In the online space, there are SO many ways to increase your website traffic. What’s the best solution for you? That depends on your goals and how you want to show up for your people. But the one piece of the puzzle that you don’t want to miss is setting up Google Analytics. Google Analytics is a free tool created by Google to help YOU understand the traffic on your website. Understanding your current traffic (even when it’s smaller numbers) is an awesome way to help you get strategic about increasing those numbers. It will give you the rundown of where people are finding you online, which pages and posts are doing the best, which social media platform is driving the most traffic, and so much more. I’d suggest setting this up ASAP so that you cant start tracking your traffic before implementing traffic growth strategies.

Here’s a step by step tutorial for setting up Google Analytics on your website.

Another thing to keep in mind when blogging is that you should be spending 2x as much time promoting your content, as it took you to create it.
So many people, including my clients, sometimes overlook the fact that content needs to be marketed. If you’re hitting publish and then forgetting about it, you’re missing a huge opportunity to increase your website traffic and visibility. How can you promote it? A good place to start is social media! The social media platform that works best for you would totally depending on your content and your target audience. But if you have Google Analytics set up, you’ll be able to find out which social media platform people are already finding you on and start there!”


Katie Jenison – The Quiet Type

“My advice to new bloggers that want to build a consistent flow of traffic is two-fold. First, be willing to seek out new opportunities and make connections with other bloggers. Some of the easiest ways to create back links to your own blog is to write guest posts and comment on other blogger’s posts with a link to your site. While building back links is super helpful, actively guest posting and interacting with other bloggers is a great way to build a network of fellow bloggers who can offer advice and insights. They’ll also be the ones who offer support by sharing your blog or content with their audience. Second, be patient. Building consistent blog traffic doesn’t happen overnight. It can take awhile for different channels and strategies to really pay off, so don’t get discouraged if your traffic isn’t meeting your expectations after a few months or even within the first year. Every niche is different and finding the right strategies can take some trial and error. Stick with it and eventually your hard work will pay off!”


Lisa – The Money Minded Mom

“The best advice I can give to a new blogger who wants to build a
consistent flow of traffic is to implement SEO early on to attract a
targeted audience who’s searching for what you have to offer.

Of course, SEO does take time for your site to rank in Google and build
authority, so adding Pinterest as traffic source will definitely help get
the ball rolling.”


Raelyn Tan – Raelyn Tan

“Often, entrepreneurs are not able to grow their traffic because they haven’t been able to master their chosen traffic source… due to all the different steps and tactics that are needed. Some jump around from strategy to strategy, but nothing works for them. Either that, or they have been consistent and focusing on one particular strategy, but they are consistently employing the wrong tactics.

As someone who specializes in helping online entrepreneurs grow their audiences, I would advise new bloggers to adopt the divide and conquer strategy: Focus on 1 – 2 sources of traffic first, do them well, then move on to the next tactic and build as many as possible to diversify your risk.

Think about your traffic sources like income sources. There are many income sources in the world, but each one requires certain amounts of research and hard work in order to “make it work”. It will also not be wise to only rely heavily on just 1 – 2 sources of income.

The same applies for traffic sources. You want as many of them as possible, but not before you are able to master 1 – 2 of them first before moving on to conquer the rest and diversity.”


Dre & Andy – The Solopreneur Society

“For us, choosing just one piece of advice for a new blogger is like asking a mom which one kid is her favorite… but, if you insist here’s where we’d double down. 

Get social and master that platform.

Social media is hands down the quickest and cheapest way to start generating traffic (and more importantly business). The problem is, most bloggers bite off more than they can chew (usually because they’re following some stale gospel the guru-pipeline is pushing). If you want consistent traffic you have to consistently publish and it’s virtually impossible to do that when you’re trying to maintain multiple platforms – especially without sacrificing quality and sanity. 

Don’t fall into the hustle mentality thinking you need to be on every platform, posting multiple times a day. That’s the worse approach you can take, especially when you’re just getting started! All you need is one social watering hole to start creating buzz and generating traffic.

What you want to do is choose ONE social watering hole (based on where you and your buyers like to hang out) and become the master of that “domain”. Learn the features offered. Research the tools that exist. Watch and reverse engineer what other brands are doing. Execute, test, and adjust.

Choosing one social platform to plant your flag is the difference between burn out and brand equity – and the latter is a whole lot more fruitful. Start socialing-out on your favorite watering hole and traffic is just a matter of time. 

We double dog dare you to try it for yourself. We’ll be over here rooting you on like a couple of drunk fan girls. ?”


Lorraine – Marketing Digi Book

“Be patient and persevering. Blogging is a marathon not a sprint, so take your time and do the hard work. Most new bloggers renounce even before they really start as they expect quick results. Before seeing results you have to work a lot and work hard, be aware of that. Do not compare your results with already established bloggers or those that are starting the 2nd, 5rd or 10th blog, experience matters. Do not pay too much attention to titles like “How I made X thousand dollars my 2nd month blogging” or “How I got X thousand views on my one month blog” they will only discourage you. Remember these cases are exceptions, not the rule and your journey is unique to you, so comparisons are most often not appropriate.”


Arfa Nazeer – She Means Blogging

“Keep showing up, and WRITE. Most new bloggers feel overwhelmed with endless advices, and lessons to grow their blogs but the most important thing is to prepare solid content. That means, focusing and polishing your blog posts is the number one thing any new blogger must focus on. And, then, it’s all about your efforts to show up, and promote your content.

No strategy would work if you have NO quality content. No one would come back to your site. No one is going to share your content again. Thus, no visibility.

So, start creating best type of content that lasts forever. With that, keep showing up in online communities to share what you do.

I even wrote an ebook on creating high quality content with deep understanding on monetisation and marketing. You can check it out here.”


Gina Horkey – Horkey HandBook

“Treat your blog like a business, even if you aren’t making any money from it. Create a content calendar and keep to it. Know who you’re writing to, but be prepared for that to shift as your traffic grows. Learn the basics of SEO (search engine optimization). Lastly, spread the word – just because you build it, they will not come.”


Shell – Kitty & Buck

“To build consistent traffic to your blog, you need one formula! It’s not one thing, but a magical combination of things that will make you stand out from the crowd and raise your content above the noise. The secret formula is this:

Valuable Content + Strong Marketing [SEO + Social] = Quality consistent traffic

Let’s break it down!

Valuable content is simply content that is helpful, informative or interesting for your audience. Most people blog around 500 words per post, but for valuable in-depth content, you’re looking at 2000-3000 words per post, or even more! Writing long-form content on your topic will help to establish you as an authority in your field, as well as providing value for your readers with quality, well-researched, and interesting content. This kind of content can be called “evergreen” – it’s useful for years to come, and doesn’t expire because it’s not tied to current events, or a certain timeframe. Evergreen content can be easily repurposed for your marketing (see part 2 of our magic formula). People are more likely to share this kind of valuable content, too! As an added bonus, long-form content is perceived as being more valuable by Google, Pinterest and other search engines.

Strong Marketing is the second part of the equation. You’ve done the hard work with creating some kick-ass, detailed, useful content, and now you have to get it out into the world. To optimise your content for SEO (Search Engine Optimisation), you need to make sure that you have a killer headline with a natural flow of words that includes keywords for your topic. Don’t stuff keywords into your headline, but make sure it includes some! You can scatter keywords throughout your post too, using variations on the keywords in your headline, using the H1, H2 and H3 tags in your code to give them importance in your article. Your first paragraph should clearly include some keywords from your topic as well. All of your keywords should be used in a conversational, natural way.

After that’s out of the way, it’s time to share your content! Pinterest is a fantastic way to drive quality traffic to your blog, so make sure that you include a well-designed, informative Pinterest graphic with your post, and add a keyword rich, naturally written paragraph as your “alt text” in the image description on your site, as that will be picked up by Pinterest as your pin description when someone shares your content. I like to include 5-10 unique Pinterest graphics for every single blog post, using different images and text, so that my post can be shared many times with unique Pinterest posts (you can hide these images in the code of your post!).

Finally, you need to share to your audience on social media. If you’re a beginner, I recommend starting with just one social platform that you enjoy hanging out on. Chances are, that’s where your audience spends their time too. Don’t feel like you have to do it all! Because you have some nice long-form content for your blog post, you can cherry-pick some key takeaways to share over multiple social posts, saving time, and giving value way more than a one-off post can. You can save time on creating this content by batching it and scheduling it all in advance, too!

While it might seem like a lot of work to create long-form content and share it in so many ways, the value for your audience, and the traffic you will receive means so much more than quick and dirty blog posts that have no substance. If you’d like to know more about how to manage batching, content creation, and more, check out my free 7-day productivity bootcamp, there’s an entire module on batching for content creation that will get you going in no time!


Noni May – Noni May

“Don’t try to do it all. For beginners, it doesn’t work like that. Pick one platform you’re good at (and personally love so you can keep track and stay consistent) and try to be the best at it. For me, Pinterest works really well and so does building my own tribe via email marketing. You don’t want to rely on someone else’s platform and (business) by gaining a lot of followers if they’re owned by that company (for instant Facebook) because they have creative power on what you publish (if it gets reported it gets deleted) and they have the power to close your account and you lose your ‘business’ or traffic flow.

With email marketing you build your audience by getting their personal information (email address), which is much better because you can still move platforms and keep the audience. Also, I like the combination of email marketing and Pinterest the most, I’m not a big fan of the other social media channels so I actually did something really scary but I deactivated my accounts because they gave me too much stress and not enough ROI. I only lost a bit of income, but the calmness is worth it to me. I only follow my own path of success: what works for me is shown in the analytics, so make sure you track them!”


Jasmine – Miss Millennia Magazine

“I would say to set a time to work on your blog each day and stick to it. Consistency will have the biggest effect on your blog hands down. Set a time to work and stick to it. And let your family and friends know that that time ifs your blog time too.”


Joey – Good People, Cool Things

“As your blog is getting started, it can be tough to stand out from an SEO perspective. Luckily, there’s an established spot that’s like having a ton of bloggers in one place: Medium. You can search for publications that are in your blog’s area of focus and contribute posts to them. Medium pays you based on reads, so it can be a nice little bonus.

Alternatively, look up some keywords or read the top stories in your target Medium publications. Follow the authors and anyone who’s left a comment, then leave a comment yourself! It doesn’t need to be an essay—a quick line or two that adds to the conversation works great. By including my blog or email address in my profile and within stories I’ve written, I’ve found a good chunk of people coming over to my blog from Medium!”


Lisa Mitchell – FluxingWell blog

“Improving website speed to increase blog traffic”


Karen Whitfield – Online Blog and Business Help

“Learn SEO from the very beginning and focus on getting organic traffic”


Valentina Batrac – The Female Business blog

“The number one advice I have for beginners is to start working on Pinterest from the beginning as Pinterest is an amazing way to drive traffic to your blog. The best part about it is the fact that you can start seeing results quite fast. Also, start learning about SEO and work on getting organic traffic. It takes time to start seeing organic traffic and that’s why it’s best to start working on it from day one.”


Jacqueline Gilchrist – Mom Money Map

“Work on getting dofollow backlinks from high domain authority sites immediately. Do it consistently. You can get backlinks from guest blogging or using sites like HARO. This has been the biggest contributor to my traffic.”


Mama Bear Finance

“Craft a SEO strategy that works for you. Don’t do everything at once. Try different things and evaluate what works best for you and stick with it.”


Chloe Stewart – It’s Not your 9 to 5

“Use Pinterest to bring early traffic while waiting for SEO to kick-in.”


Charlene Thomas – The Smart Coupon Lady

“Do the work! It won’t come to you overnight. Put the time in.”


Clyde Quiñonez – What Blogs Her Mind

“Learn SEO as early as possible and apply what you have learnt immediately.”